For HVAC Companies Across America

Not Lost.
Just Uncollected.

70–80% of HVAC estimates go dark. Not because the homeowner said no. Because nobody followed up. Forge recovers those homeowners automatically with SMS and email follow-up sequences. Done for you. Guaranteed.

Book Your Free Pipeline Audit → Run Your Numbers
$180K+ Guaranteed Pipeline Per Month
48h Setup, No Technical Lift
HVAC Exclusive — One Industry Only
The Problem

Your Dark Pipeline
Is Costing You A Fortune.

Every estimate your team sends represents a homeowner who needs HVAC work. Most of them are still interested — they just never heard back from you.

70–80%
Of Estimates Go Dark
The average HVAC company closes 20-30% of estimates. The rest go quiet. Not because the homeowner bought from a competitor — because nobody followed up consistently.
$500K+
In Dark Pipeline Every Month
For a company sending 100 estimates a month at an average $7,500 ticket — that is over $500,000 in qualified pipeline going cold every single month. Already quoted. Already interested. Just never followed up.
0
Systems That Fix It
ServiceTitan and Housecall Pro manage operations. They do not recover dark estimates automatically. Your team is too busy running jobs to do systematic follow-up. So it never gets done.
100%
Recoverable — If You Act
Those homeowners still need their AC fixed. Their heater still needs replacing. The job did not disappear — just the follow-through. That is exactly what Forge Revenue Systems fixes.
The Numbers

What's Sitting
In Your Pipeline.

Drag the sliders to see how much revenue is sitting untouched in your system right now.

Dark Pipeline Calculator

Estimates you sent. Homeowners who went quiet. Your number.

Estimates Sent Per Month
80
10300/mo
Average Job Ticket
$7,500
$1K$25K
Current Close Rate
30%
10%70%
Dark Pipeline — Last 6 Months
$2,520,000
56 estimates going dark every month — 336 contacts sitting untouched
Want to see your exact numbers? Book a free 15-minute audit and we'll run them live together.
Book Free Audit →
How It Works

Zero Lift.
All Automation.

We plug into your existing operation in 48 hours. Your team does three things: send us a CSV, approve the messages, and call back the warm leads we deliver.

01
You Export Your Estimates
Once a week, export your unsold estimates from your CRM as a CSV. No integration required, no IT involvement. Takes 2 minutes.
Works with ServiceTitan, Housecall Pro, Jobber, FieldEdge, and any system that exports CSV.
02
We Run AI Follow-Up
Our system sends personalized SMS and email sequences to every contact — from your company name and number. 10 touches over 90 days. Every estimate gets followed up. Every time.
Sequences are customized per client and approved by you before anything goes live.
03
Your Team Closes
When a homeowner responds, we classify them as Interested, Not Interested, or Follow-Through Later. Interested leads are routed to your team the same day — with their name, number, and what they said.
Your team only speaks to people who already raised their hand. No cold callbacks.
The Guarantee

We Perform
Or We Work For Free.

$0
Risk — First Cycle Always Free

We guarantee a specific dollar amount in interested pipeline delivered to your team every 30 days. If we don't hit it, we work free until we do.

The guaranteed number is based on your operation: your estimate volume, your average ticket, and your 6-month dark pipeline. We show you the exact figure on the audit call before you ever sign anything.

Who This Is For

Built Specifically
For HVAC Companies.

✓ This is for you if...
You send 30+ estimates per month
Your close rate is below 40%
Your team is too busy to follow up consistently
You have old estimates sitting in your CRM from the last 18 months
You want a done-for-you solution — not another software tool to manage
You want a performance guarantee before you pay the monthly fee
✗ This is not for you if...
You close 70%+ of your estimates already
You send fewer than 20 estimates per month
You have a dedicated follow-up team running systematic outreach already
You are looking for a tool you manage yourself
You do not have estimate data we can work with
Built For This Industry

Forge was built by operators who spent years inside home services companies watching this exact problem cost owners millions of dollars every month. We built the system we wished we had.

FAQ

Everything You
Need to Know.

What is Interested Pipeline Value?
When a homeowner responds to our follow-up and expresses interest in moving forward, we classify them as Interested. The dollar value of their original estimate counts toward your personal guarantee threshold, calculated from your dark pipeline at onboarding. We route that person to your team same day.
Do I need to integrate with my CRM?
No. You export your open estimates as a CSV file once a week. Takes two minutes in any HVAC software. We import and process on our end. No API access, no IT involvement, no system changes required.
What do the messages look like?
Every message goes out under your company name and phone number, not ours. Before anything goes live, you approve the full 10-touch sequence. Nothing is sent without your written sign-off. Once approved, it runs automatically.
How long until I see results?
Most clients see their first Interested leads within 7 to 14 days of going live. Results build over the first 30 days as more contacts move through the sequence. The 90-day sequence means pipeline activity continues long after launch.
What if a customer complains?
We handle all opt-out requests within one business day. Every contact we reach has an established relationship with your business — they previously called you and requested an estimate. All messages are fully compliant with TCPA and CAN-SPAM.
Can I cancel?
Yes. 30 days written notice, month-to-month after the initial period. No long-term contracts, no penalties. Setup investment is non-refundable because we build your entire system at signing and begin work immediately.
What about old estimates in my system?
The guarantee applies to your last 90 days of unsold estimates — that is where conversion probability is highest. We can also work older estimates as an add-on; anything they recover is pure upside on top of your guaranteed results.
Who owns my customer data?
You do. Always. We process it solely to perform your follow-up sequences. We never share it, never use it for other clients, and permanently delete it within 30 days of contract termination. Written confirmation provided on request.
Get Started

Your Dark Pipeline
Is Waiting. Let's Go Get It.

A free 15-minute audit. We run your actual numbers live. You walk away knowing exactly how much revenue is sitting in your dark pipeline. Whether you work with us or not.

Book Your Free Pipeline Audit →

Guaranteed pipeline every 30 days — or we work free